Episode #244: Jillian Als, Chief Marketing Officer at Dealfront, reveals why misalignment is the hidden challenge slowing growth inside every organization. She explains how internal definitions of success must match across departments. Jillian shares why direct, agenda-free customer conversations reshape strategy. She also warns that chasing AI without clarity results in wasted effort rather than impact.“You need to have the most honest conversation about what growth means to you individually. Everyone needs to get around the table and align on where the organization is going, when agreement is reached, and how each strategic goal contributes to achieving that growth.” – Jillian AlsIn this episode, leaders will learn why clarity, shared expectations, and authentic customer dialogue create a roadmap for growth. Jillian shows how alignment, experience, and defined outcomes help companies avoid wasted effort and make strategy executable across the entire organization.Follow Jillian Als on LinkedInFollow Steve MacDonald on LinkedIn

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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