💡Kady Srinivasan, Chief Marketing Officer at Lightspeed Commerce, discuss the challenging and ever-evolving role of a CMO in today's business landscape. With vast experience across different market strategies, Kady delves into the mental state of modern CMOs, particularly focusing on the role's stressors and expectations. She also touches upon the dynamic nature of the marketing landscape over the past 15 years and the imperative for constant adaptation.💡"The one thing that I found very useful in my life is having a very strong support system. And I'm not just talking about family and friends outside of work, but even mentors, other fellow CMOs." - Kady SrinivasanAs businesses find themselves amidst data overload and heightened performance pressures, Kady discusses the multifaceted nature of the CMO role, likening it to juggling multiple full-time jobs simultaneously. She emphasizes the critical nature of understanding and aligning with the customer voice and staying ahead of data trends. Moreover, she provides insights into the transformation process she undertook at Lightspeed, highlighting the importance of conviction, strategic alignment, and robust internal communication. Through these reflections, Kady offers a roadmap for surviving and thriving in today's corporate environment, urging CMOs to maintain strong support systems and clear executive relationships.Follow Kady Srinivasan on LinkedInFollow host Steve MacDonald on LinkedIn

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