The Modern CMO's Role as Strategic Business Partner

Meet Vinay Nair, a former CMO with experience at companies like IBM and Microsoft, who shares his insights on being a successful CMO and building strong relationships with the C-suite. Vinay has a phenomenal background as an analyst, consulting, the planning side, owning the P&L, and doubling SaaS companies from 25 to 50 million in ARR.He emphasizes the importance of understanding P&L and revenue planning and the need for marketers to be business leaders, not just marketing leaders. Vinay also highlights the value of content in driving growth and success for companies, stressing that it is an investment in intellectual property and a crucial part of the marketing strategy. "Making that pivot and that shift to being a business leader and really thinking about how you inject marketing to go drive the entire business versus just lead gen is going to be the key to success as a CMO." - Vinay NairVinay highlights the evolving role of the CMO and the importance of aligning marketing strategies with overall business objectives. By understanding the P&L of the business and actively participating in the revenue planning process, CMOs can ensure that marketing budgets are optimized and aligned with growth goals.Follow Vinay Nair on LinkedInFollow host Steve MacDonald on LinkedIn

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