The Art (and Science) of Marketing in Theater with PennyMaria Jackson

On this episode of Cultural Catalysts, host Alison McNeil sits down with PennyMaria Jackson, Director of Marketing & Communications at Chicago’s iconic Steppenwolf Theatre Company. With nearly 20 years in arts management, PennyMaria has shaped campaigns for institutions like the Apollo Theater, Alvin Ailey American Dance Theater, and the Tony Awards. From launching Pulitzer Prize–winning plays to creating community access programs, she shares how thoughtful marketing transforms audiences into movements. Listen as we explore the art, science, and heart behind cultural storytelling.Find out more: Steppenwolf Theatre CompanyArtzVentureWomen of Color in the Arts (WOCA)Baraka SeleColleen Jennings-RoggensackDonna Walker-KuhneStephanie Hughley  Want to know more about the Impact Roadmap: The Art of Describing Your Impact? Join the waitlist to get first access.🔗 Connect with Alison:LinkedInInstagram🌐   Find out more about McNeil Creative Enterprises. 

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