This week, Jessica sits down with JM Ryerson, entrepreneur, author, and founder of Let's Go Win, to explore why sustainable leadership begins with personal alignment. After building and selling multiple companies while navigating professional success alongside personal struggles, JM shares how embracing authenticity transformed not only his business, but his marriage, family, and approach to leading others. JM explains why vulnerability is not a weakness but one of the most powerful leadership skills an executive can develop. He reflects on the lessons learned from building organizations with unhealthy cultures, why so many companies fail to define and reinforce their core values, and how consistent behaviors, clear expectations, and daily habits create cultures that endure. Drawing on both his consulting work and his own family life, he makes the case that leadership principles should be lived just as intentionally at home as they are in the workplace. The conversation also explores personal growth, coaching, and the mindset required to embrace change. JM shares why he prefers the word "upgrade" over "change," how leaders can overcome resistance by reframing transformation as an opportunity, and why surrounding yourself with people who challenge your assumptions is essential for long term success. About JM Reyerson JM Ryerson spent nearly two decades in the C-suite — building companies, leading teams, and learning the hard way what separates leaders who thrive from leaders who survive. The gap wasn't strategy, resources, or even talent. It was the work happening (or not happening) on the inside. Leaders who couldn't quiet the self-doubt. Teams whose dysfunction traced back to the top. High achievers who had checked every box and still felt empty. JM had lived it himself. So he made it his life's work to help others break through it. Today, he works with entrepreneurs, executives, and sales teams across industries — helping them align who they are, build the belief required to lead at the next level, and choose the habits and people that will define their legacy. He's taken the stage 100+ times. Written 3 books. Launched one of the top leadership podcasts in the country. And built a coaching platform that delivers transformation at scale. JM's passion extends beyond mindset and leadership — he's committed to helping companies of every size run leaner without sacrificing quality. That means connecting clients to fully vetted partners and solutions available directly through the WIN platform. Because the best leaders know that winning isn't just about revenue — it's about protecting what you've built. That same mission led JM to create Winning Coverage — a resource helping small and mid-size business owners dramatically reduce health insurance costs through ICHRA, without cutting benefits quality. It's the kind of practical, vetted solution JM's clients have been asking for. But the work that matters most happens one conversation at a time. LinkedIn: https://www.linkedin.com/in/jm-ryerson/ Website: https://letsgowin.com/ Host: Jessica Kriegel Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Instagram: @jess_kriegel Culture Partners Website: culturepartners.com LinkedIn: linkedin.com/company/culturepartners

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