Nick Green, Co-Founder and CEO of Thrive Market, shares how the drive to make healthier eating more accessible has shaped the company from the very beginning; from operationalizing its core values to hiring talent whose purpose aligns with the mission. He explains how mission-driven thinking includes setting long-term sustainability goals, finding “non-zero-sum” ways to make an impact, and sharing stories to build loyalty in customers who share Thrive Market’s core values. What is Your Why? Nick explains how Thrive Market’s mission is deeply personal, rooted to a lack of affordable, healthy food options in the area where he grew up. Hiring for Purpose Fit Nick discusses the importance of purpose-fit when hiring for a fast-paced, mission-driven company, and how he looks for talent that match Thrive Market’s vision. Co-Founding Thrive Market Nick shares the origins of Thrive Market, including how a shared passion for health helped him and his co-founders to weather earlier failures. Profits, Sustainability, and Long-Term Thinking Nick explains how the mission has guided Thrive Market over ten years, including long-term goals that have ended up increasing both sustainability and profits. Generational Shifts and Operationalizing Values Nick discusses how Thrive Market keeps its values at the forefront of the company’s culture, and how younger workers seem to place more emphasis on meaningful work that matches their values. About Nick Green Nick Green is Co-Founder & CEO of Thrive Market, a membership-based online market that makes healthy, sustainable living easy and accessible for everyone. Since launching in 2014, Thrive Market has grown to more than 1 million paying members and become a touchstone example of a mission-driven company at scale. LinkedIn:https://www.linkedin.com/in/nicholasgreen/ Thrive Market: https://thrivemarket.com/ Host: Jessica Kriegel Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Instagram: @jess_kriegel Culture Partners Website: culturepartners.com LinkedIn: linkedin.com/company/culturepartners

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