From a college student with a passion for paint to a social media sensation and a pioneering entrepreneur, Tony Piloseno's journey is a story of creativity, innovation, and breaking boundaries. Tony, the founder of Tonester Paints, shares his unique story on this episode of Culture Leaders Podcast. As a young paint mixer, Tony's flair for creating extraordinary colors and textures caught the eyes of millions on social media, leading him to establish Tonester Paints. The company, with its handcrafted approach to paint production, is not just about colors; it's about redefining the paint industry and connecting people through the art of color. In this episode, Tony delves into the challenges he faced in transforming his viral fame into a sustainable business. He speaks candidly about the skepticism from traditional paint companies and how he overcame these challenges to build a brand that's synonymous with innovation and personal touch. Tony's vision extends beyond just selling paint; it's about inspiring others to see the world in new colors and to pursue their passions relentlessly. He emphasizes the importance of authenticity in a world dominated by mass production and commercialization. Join us on Culture Leaders Podcast as Tony Piloseno shares insights into his entrepreneurial journey, his creative process, and his future aspirations for Tonester Paints. It's an inspiring story of how a simple passion for paint can lead to a vibrant and successful business that challenges the norms and brings color to life in new ways. Segmented Timestamps Introduction & Tony's Background (00:00 - 02:59): Getting to know Tony Piloseno and his early interests in paint. The Spark of Creativity (03:00 - 09:39): How working at a paint store ignited Tony's creative journey. Rise to TikTok Fame (09:40 - 16:54): The moment Tony's videos went viral and changed his life. Entrepreneurial Challenges (16:55 - 23:29): Overcoming the hurdles of starting and growing a brand. The Creative Process (23:30 - 29:59): A deep dive into Tony's approach to creating engaging content. Looking to the Future (30:00 - End): Tony's aspirations for his brand and advice for fellow creators. Notable Quotes "I want to inspire others to add unique colors into their home. It's pure emotion." ~ Tony Piloseno "Every day I'm on vacation because I get to do what I want to do every day." ~ Tony Piloseno "It's like they're buying it from a real person, not just a random can of paint from a hardware store." "What really helps them understand the passion and the importance of building a brand is that they're in the early phases of it." ~ Tony Piloseno USEFUL LINKS Reach Tony at: Website: https://tonesterpaints.com/ GET MORE FROM THE CULTURE LEADERS PODCAST Connect with Us on Social Media: www.instagram.com/jess_kriegel/ linkedin.com/in/jessicakriegel www.linkedin.com/company/culturepartners/ Visit Our Website: jessicakriegel.com Enjoyed the episode? We'd love to hear your thoughts! Please rate / review on Apple.

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