Is communication a soft skill or is the most powerful tool in your armoury? In this episode of Curious Business, Nima Abu Wardeh, author of The Brilliant Communicator argues that it can easily be the difference between success and failure. Do you deliver your message so in a way that engages your target audience? Do you resonate with what they care about so your message takes root? Speaking from her experiences as a presenter, moderator, trainer and broadcast journalist with a background in medical engineering, Nima shares crucial tips and business insights for better communication. Listen now to learn from her "brilliant communicator" framework, the foundations that set up you up for success. She recounts real-world examples from her time presenting on BBC World and FT TV and explains the ways that people often fail to connect. Whether you're an aspiring entrepreneur or a seasoned corporate executive, pitching to investors or inspiring your team, you'll learn how to elevate your communication skills and realise your version of success. Tune in to hear: The secrets of standing out and seducing the people you want to reach (with your ideas) How school conditions us to mis-communicate The misalignment that cost NASA $125m How companies fumble their media appearances and misunderstand their goals Prep, focus and land your message for maximum impact Grab 'The Brilliant Communicator' book: - at Bookshop.org (affiliate link, supports local bookstores) Get weekly tips from Nima, sign up for her newsletter: - at www.thebrilliantcommunicator.com Connect with Nima: - on LinkedIn -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris. I help start-ups and scale-ups gain clarity, take action and ignite real momentum in their marketing and pipeline generation. If you'd like to know more, book a discovery call or sign-up for my monthly newsletter - The Prompt.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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