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Curious Business: Insights for B2B Growth

How AI Will Reshuffle Business Strategy with Sangeet Paul Choudary

10 Sep 2025

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How do we move beyond AI hype to take advantage of the real opportunities for business strategy? Who’s using AI well already, how does it reshape reality and who can we learn from? What happens when AI upsets your value chain and how can you maintain your competitive advantage?  In this episode of Curious Business, Stephen Morris welcomes Sangeet Paul Choudary, renowned author and business strategist to Fortune 500 companies. They explore the themes in Sangeet’s latest book - Reshuffle - and dive into what AI really means for individuals, businesses and industries. Fuelled by keen insights and profound understanding, Sangeet highlights the foundational shifts occurring from task-centric to system-centric views, and gives leaders a framework to rethink their strategies and reimagine their organisations to take advantage. Listen to this episode to find out: How AI is shifting focus and why we should be looking beyond optimising tasks to reimagining entire systems Why the hype around GenAI isn’t unique but why it might, however, be distracting us from what really matters The often surprising exemplars who are using AI to restack the odds in their favour, and the two reasons imcumbents typically struggle How AI turns previously scarce information into abundant knowledge, and how to find value in what is scarce and defensible What skills are crucial for the transition to an AI-driven economy - and what can we learn about commoditisation from performing magicians?   Buy the book (affiliate link): https://amzn.eu/d/dw4CfN4   Connect with Sangeet on LinkedIn: https://www.linkedin.com/in/sangeetpaul   Sign-up for updates on Reshuffle and Sangeet’s thinking on Substack: https://platforms.substack.com/ -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris. I help start-ups and scale-ups gain clarity, take action and ignite real momentum in their marketing and pipeline generation. If you'd like to know more, book a discovery call or sign-up for my monthly newsletter - The Prompt.

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