How do you turn a 15-person tech shop into a £300m global powerhouse? Is it instinct – or experience? What are the tough calls that fuel B2B growth? And how do you keep ahead and keep pushing forward? Over the last 15 years, Simon Haighton-Williams, CEO of The Adaptavist Group, has led the company to annual revenues over £300 million. On a mission to make business work better, the Group now comprises over 1,000 employees in more than 15 countries, helping companies gain a competitive edge through its software and consultancy services. A staggering 57 million users work with its products, solutions, and services, including more than half of the Fortune 500. Tune into this episode to hear: The formative experiences that shaped Simon’s personal vision of business The key transitions in scaling from 15 people to a £300m group Why calculated risks are the only path to growth How systems thinking and empathy are the fundamentals Why thriving means being comfortable outside your comfort zone Learn more about The Adaptavist Group and check the Digital Etiquette reports: www.theadaptavistgroup.com/ Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonwilliams/ -- Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and ideas to help you think differently about your business and marketing. My name is Stephen Morris. I help start-ups and scale-ups gain clarity, take action and ignite real momentum in their marketing and pipeline generation. If you'd like to know more, book a discovery call or sign-up for my monthly newsletter - The Prompt.

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