In this episode of The Seasonal Operator, I sit down with Karl Narkiewicz, founder of Holly & Ivy — one of Australia’s leading suppliers of seasonal décor.Karl shares the journey from starting with Christmas trees in a small pop-up store to building a recognised brand that services both retail and wholesale customers across the country.What stands out in this conversation is how much of their growth comes back to two things: strong relationships and a clear brand.We cover: – How Holly & Ivy identified gaps in the Australian market – The balance between new products and repeat lines customers can build on – Why “affordable luxury” works so well – How to create collections that actually sell (not just look good) – Managing both wholesale and retail without damaging trust – Why brand consistency matters more than chasing trendsThere are also plenty of insights for retailers around buying smarter, building better ranges, and creating a customer experience that keeps people coming back.This episode will give you a clearer way to think about product, brand and long-term growth.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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