What happens when a quarter of your annual revenue lands in just ten days?For years, that was my reality. The last week of November and the first week of December determined whether the entire year was a success.In this episode of The Seasonal Operator: Christmas and the Business of Seasonal Trade, I unpack the real risk of compressed seasonal revenue — and how to reduce that pressure without losing the excitement (and profitability) of peak.We cover:– Why relying on a short trading window is riskier than most operators admit – How to identify and segment your early buyers – Structuring pre-orders to validate demand and improve cash flow – Using deposits properly as an installer or decorator – Launching product across the year instead of in one big drop – Smarter buying and supplier strategies to ease financial strainThis isn’t about trading 12 months physically. It’s about thinking 12 months commercially.If December currently carries the weight of your whole year, this episode will help you rebalance it — calmly and strategically.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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