Collaborations can be one of the most powerful growth strategies for seasonal and independent businesses — when they’re done properly.In this episode of The Seasonal Operator Podcast, Nicole unpacks why strategic collaborations work so well, how they improve the customer experience, and why aligned audiences matter far more than follower numbers.Nicole shares real examples from her own business and explains how collaborations can: grow your email database improve your content build trust through borrowed credibility create additional revenue opportunities reduce marketing workload and help customers discover your business naturally This episode also explores: why database growth matters more than social followers how collaborations can create stronger customer experiences what makes collaborations fail why expectations need to be clear upfront and practical ways small businesses can start collaborating without huge budgets.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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