Email marketing is one of the most powerful tools for retailers—but are you using it effectively? In this episode, I break down a simple but genius pop-up strategy that can dramatically increase your email sign-ups. Inspired by BOO Beauty Bar, this mystery discount pop-up is a game-changer for grabbing attention and converting visitors into subscribers.I’ll walk you through how it works, why it’s so effective, and how you can implement it on your own website. Whether you're using Shopify, Klaviyo, MailChimp, or a third-party app, I’ll share easy ways to get started—even if you're not tech-savvy.If you’ve been struggling to grow your email list or feel like your pop-ups aren’t getting results, this episode is for you. Get ready to boost conversions and build a list of engaged customers who actually want to hear from you!Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: youtube.com/@theretailmarketers

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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