Are you building a strong product range… or just adding more products?In this episode of The Seasonal Operator Podcast we’re unpacking the difference between width and depth in your buying — and why it matters more than most retailers realise.From duplicated products across suppliers to colour themes that don’t quite come together, I walk through the real decisions that impact how your store (either physical or online) looks, how your customers shop, and how much you actually sell.Plus, I share the buying reports I used at the end of each season — focusing on the top 30 lines per supplier — and how looking at when products sold (not just how many) completely changed how I bought.This is a practical episode that will help you buy with more clarity, confidence, and control.Instagram: @theretailmarketersWebsite: theretailmarketers.comYouTube Channel: https://www.youtube.com/@theseasonaloperator

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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