Customer Segments or Customer Need States?

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Customer Experience University - Winning Loyalty & Engagement One Customer at a Time not yet transcribed

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Recorded29 Aug 2019

Publisherfeed.podbean.com ↗

Handlerec:15197282

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Customer segments or customer need states? The answer is … both! It’s an important distinction in which I work with my clients to understand and leverage. It is the difference between creating experiences based on customer segmentation versus customer need states.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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