The ResearchAndMarkets Global Sheconomy Research Report 2022: Transformational Growth Due to Increasing Economic Power of Women predicts the increasing the economic power of women will result in a shift in consumption and shopping behaviour and opens new opportunities in consumer goods and services businesses. The trend will also impact distribution channels adopted by companies. It will create immense potential for online retail, large-format convenience stores, and doorstep services.That prediction ship has sailed. In China alone 56% of Chinese women have a higher education compared to 46% among men. The Lean in China platform estimates that 63.3% of Chinese women are employed. And with 400 million female consumers aged 20-60 in China, Chinese women are expected to spend US$1.2 trillion in 2022, according to marketing consultancy firm, Emerging Communications. In this PodChats for FutureCIO, we are joined by Jo Olivia Lee, COO at Lendor, a circular tech startup in Singapore for her view on riding the SHEconomy wave in Asia.1. Do you agree in the real potential of a SHEconomy or is this just another marketing tactic to exploit?2. What are the forces driving an acceleration towards the SHEconomy?3. How have more women in the workplace impacted businesses?4. What will be the short- to medium-term impact on the growth of the SHEconomy in Asia?5. Do you see this trend as more impactful in developing Asia?

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