SHEconomy founder and author, Benja Stig Fagerland, says gender equality is not a women’s issue but a business one. She calls for fixing the issue – not the women.Frost analyst, Reenita Das, cited a Forbes article claiming that women who run tech companies provide a 35% higher RoI and 12% increase in revenue compared to men. But who’s counting?On the consumption side, Winnie Chiu, a senior equity analyst for Indosuez Wealth Management in Hong Kong noted that the annual consumption expenditure of Chinese women alone is as high as 10 trillion yuan, which is close to the combined European retail markets of Germany, the United Kingdom and France. Again, who’s counting?In this PodChats for FutureCIO, we revisit the Sheconomy opportunity in Asia. Joining us on Podchats is Ms. Elisa Mallis, Managing Director and Vice President, APAC - Center for Creative Leadership.Before we begin our chat on the Sheconomy, tell us a little bit about the Center for Creative Leadership broadly and then how it is supporting current and next generation leaders, with a bit of emphasis on women.1. Do you agree in the real potential of a Sheconomy or is this just another marketing tactic to exploit?2. What are the forces driving an acceleration towards the Sheconomy?3. What will be the short- to medium-term impact on the growth of the Sheconomy in Asia?4. What should government do to contribute to the growth of the Sheconomy in Asia?5. What is your call to action for women leaders and those aspiring to lead as opposed to just following the herd?

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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