In this Cyber Monday episode, we are delving into the pivotal role of the education phase in dental practice marketing. Your host, Dr. Addison Killeen, reminisces about pre-internet times when extensive research preceded significant purchases, emphasizing the contemporary shift toward online information gathering. With a focus on high-value procedures like implants and Invisalign, the podcast stresses the challenge of understanding patient inquiries during the clandestine education phase. Dr. Killeen advocates for active listening during consultations and passive listening through online research and phone call analyses to preemptively address patient concerns. Dr. Killeen encourages dental professionals to adapt their marketing strategies to the evolving landscape of consumer research behavior for a more informed and satisfied patient base.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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