Packaging shows 'France means cheese', but the UK also a story to tell: Sealed Air Cryovac

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Recorded25 Mar 2012

Publisherfeeds.megaphone.fm

Handlerec:19452409

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'France means cheese' to many people, due in part to brands' skilful use of packaging to stress provenance, as Sealed Air Cryovac's packaging designer Sam Clough told DairyReporter.com in this exclusive podcast recorded at Packforum Cheese 360 in Paris last Thursday.

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