Most business owners never think about what their company looks like through the eyes of a buyer - until it is too late. In this episode, Nick Loise sits down with Mike Lorence, a Marine veteran turned private equity expert, to pull back the curtain on exactly what PE firms look for when evaluating a business for acquisition or growth. The growth levers Mike shares are not just for businesses that want to sell - they are the same principles that drive rapid, sustainable growth in any company. From getting the owner out of the selling environment to building diversified revenue streams, from Porter's Five Forces to the psychology of recruiting top sales talent, you'll discover how to see your business through the eyes of the most sophisticated buyers in the market. If you want to build a business that is more valuable, more sellable, and more profitable - whether you ever plan to sell or not - this conversation is required listening. MagneticMarketing.com NoBSLetter.com

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