Dan Kennedy's Magnetic Marketing Podcast
Episodes
Marketing To The Affluent
05 Jan 2024
Contributed by Lukas
Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a ...
The Roots of Information Marketing & Sales
29 Dec 2023
Contributed by Lukas
Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that...
Creating Lasting Transformation in Your Coaching Clients
22 Dec 2023
Contributed by Lukas
Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How...
Seven Types of Email Subject Lines For Improving Open Rates
15 Dec 2023
Contributed by Lukas
You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough f...
Tribal Leadership: Improving Company Culture Among Employees & Customers
08 Dec 2023
Contributed by Lukas
How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible gro...
Strategies For Creating A Unique Selling Proposition & An Irresistible Offer
01 Dec 2023
Contributed by Lukas
How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and curre...
The Four Pillars of Authority Marketing With Adam Witty
24 Nov 2023
Contributed by Lukas
Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then ...
The Right Way To Leverage Affiliates and Joint Venture Relationships
17 Nov 2023
Contributed by Lukas
If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be. Lon...
How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads
10 Nov 2023
Contributed by Lukas
Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualifie...
Social Media Marketing Strategies
03 Nov 2023
Contributed by Lukas
Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why...
Maximizing Referrals & Long-Term Customer Retention
27 Oct 2023
Contributed by Lukas
Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers ...
Quality Over Quantity Lead Generation
20 Oct 2023
Contributed by Lukas
If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't...
How To Capitalize On The Subscription Business Model
13 Oct 2023
Contributed by Lukas
Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, an...
19 Secrets of Exceptional Results Selling (4 of 4)
06 Oct 2023
Contributed by Lukas
In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically m...
19 Secrets of Exceptional Results Selling (3 of 4)
29 Sep 2023
Contributed by Lukas
In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from th...
19 Secrets of Exceptional Results Selling (2 of 4)
22 Sep 2023
Contributed by Lukas
In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in sell...
19 Secrets of Exceptional Results Selling (1 of 4)
15 Sep 2023
Contributed by Lukas
In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to ...
Championship Thinking With Pat Williams
08 Sep 2023
Contributed by Lukas
Pat Williams knows a thing or two about thinking like a champion. As a former general manager of the Philadelphia 76ers, co-founder of the Orlando Mag...
Maintaining Customer Relationships For Lifelong Retention
01 Sep 2023
Contributed by Lukas
Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner...
Designing In-Person Events To Be Extremely Lucrative
25 Aug 2023
Contributed by Lukas
As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members ...
Reinventing Your Successful Business To Become Even Better
18 Aug 2023
Contributed by Lukas
The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime f...
Wealth Attraction Dos & Don'ts
11 Aug 2023
Contributed by Lukas
It makes absolutely no sense to subscribe to beliefs and behaviors that drive money and opportunity away from oneself, yet so many in business are unk...
Trust Based Lead Generation
04 Aug 2023
Contributed by Lukas
Do you take the time to build real trust and lasting relationships with your customers or clients? Or does your relationship end with the sale? Matt Z...
Guidelines For Accelerated Achievement
28 Jul 2023
Contributed by Lukas
Are there any real "shortcuts" to success? If so, what are they and how do I apply them to my business? Countless entrepreneurs would like to know the...
Using Books As A Marketing Tool With Adam Witty
21 Jul 2023
Contributed by Lukas
Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impra...
How To Create And Recreate "The Phenomenon" In Your Business (2 of 2)
14 Jul 2023
Contributed by Lukas
Every entrepreneur dreams of the day their business will experience "the phenomenon", or the period of time in which everything works out perfectly an...
How To Create And Recreate "The Phenomenon" In Your Business (1 of 2)
07 Jul 2023
Contributed by Lukas
At some point in every hard-working entrepreneur's life a certain spectacular phenomenon will occur: Everything seems to work out perfectly. More is a...
Selling Your Course On The Internet: Lessons From One Of The First To Do It (2 of 2)
30 Jun 2023
Contributed by Lukas
The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course on...
Selling Your Course On The Internet: Lessons From One Of The First To Do It (1 of 2)
23 Jun 2023
Contributed by Lukas
About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales off...
How To Identify & Captivate Your Tribe
16 Jun 2023
Contributed by Lukas
The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we wan...
The Hypnotic Selling Formula With Joe Vitale
09 Jun 2023
Contributed by Lukas
Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet...
How One Wildly Successful CEO Gets It All Done
02 Jun 2023
Contributed by Lukas
Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews ex...
Direct Response Copywriting Dos & Don'ts
26 May 2023
Contributed by Lukas
Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy ...
Secrets of Superstar Salespeople
19 May 2023
Contributed by Lukas
If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier hig...
Direct Mail & Testing Strategies
12 May 2023
Contributed by Lukas
Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, yo...
Creating Social Influence & Authority Online (Even Before Building A List)
05 May 2023
Contributed by Lukas
It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but n...
Increasing Focus & Overcoming Distractions
28 Apr 2023
Contributed by Lukas
Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult ...
Making Direct Marketing Work in The Food Industry
21 Apr 2023
Contributed by Lukas
The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The ...
Grassroots Marketing Techniques For Local Businesses
14 Apr 2023
Contributed by Lukas
As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coautho...
Using The Four Pathways Of Differentiation To Set Your Business Apart
07 Apr 2023
Contributed by Lukas
How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've st...
How To Present An Ordinary Product As Extraordinary
31 Mar 2023
Contributed by Lukas
What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct respon...
Using Personality, Persona & Stories To Keep Customers Interested
24 Mar 2023
Contributed by Lukas
How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers n...
How To Expertly Position Your Business & Brand In Your Market
17 Mar 2023
Contributed by Lukas
Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali g...
Mentors & Mentorship
10 Mar 2023
Contributed by Lukas
In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level...
Direct Mail Strategies From The Experts
03 Mar 2023
Contributed by Lukas
As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Si...
How To Use Books To Promote Yourself & Your Business With Adam Witty
24 Feb 2023
Contributed by Lukas
Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time a...
Lead Generation and Conversion On and Offline
17 Feb 2023
Contributed by Lukas
Multi-business owner Darin Spindler is no stranger to trying many different strategies to see what will create the greatest increase in lead generatio...
Mindset & Mastery
10 Feb 2023
Contributed by Lukas
Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it's a study worth investing in. Is it really all that ...
Effective Business To Business Marketing
03 Feb 2023
Contributed by Lukas
What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins ...
When Buyers Say "No" With Tom Hopkins
27 Jan 2023
Contributed by Lukas
It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, ...
How To Identify & Attract Your Ideal Customer (2 of 2)
20 Jan 2023
Contributed by Lukas
Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure ...
How To Identify & Attract Your Ideal Customer (1 of 2)
13 Jan 2023
Contributed by Lukas
Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here...
Ruthless Managing of People & Profits
30 Dec 2022
Contributed by Lukas
When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee appr...
10 Strategies For Adding 10+ Referrals A Month (2 of 2)
23 Dec 2022
Contributed by Lukas
In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of thi...
10 Strategies For Adding 10+ Referrals A Month (1 of 2)
16 Dec 2022
Contributed by Lukas
Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy awa...
5 Fundamental Closing Techniques
09 Dec 2022
Contributed by Lukas
Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Ke...
Key Components For Increasing Profits From Direct Mail
02 Dec 2022
Contributed by Lukas
Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually t...
Social Media Direct Response Marketing With Kim Walsh Phillips
25 Nov 2022
Contributed by Lukas
Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of ...
Trust Based Marketing
18 Nov 2022
Contributed by Lukas
How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate y...
5 Ways Adversity Leads To Opportunity
11 Nov 2022
Contributed by Lukas
All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined one...
How To Find Millions of Dollars in Even The Smallest Niches
04 Nov 2022
Contributed by Lukas
Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, ch...
Traits of Legendary Leaders With Tony Rubleski
28 Oct 2022
Contributed by Lukas
Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Ruble...
Mastering Authority Marketing With Adam Witty
21 Oct 2022
Contributed by Lukas
The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible autho...
Copywriting Experts Panel
14 Oct 2022
Contributed by Lukas
If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance. Dan Kennedy joins other e...
Pricing Strategies For Any Business
07 Oct 2022
Contributed by Lukas
Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race ...
How To Fascinate Your Prospects With Sally Hogshead
30 Sep 2022
Contributed by Lukas
The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience...
Why Use Video Testimonials?
23 Sep 2022
Contributed by Lukas
Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your cu...
How To Run Your Business and Still Make It Home For Dinner
16 Sep 2022
Contributed by Lukas
Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses...
Using Humor in Your Marketing With Frank Kern (2 of 2)
09 Sep 2022
Contributed by Lukas
Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problemati...
Using Humor in Your Marketing With Frank Kern (1 of 2)
02 Sep 2022
Contributed by Lukas
When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. G...
What Makes A Great Info Product (2 of 2)
26 Aug 2022
Contributed by Lukas
In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the r...
What Makes A Great Info Product (1 of 2)
19 Aug 2022
Contributed by Lukas
In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to an...
Five Wealth Attraction Magnets
12 Aug 2022
Contributed by Lukas
A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do ado...
Cutting Through The Clutter With Your Marketing
05 Aug 2022
Contributed by Lukas
With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention...
How To Forge Iron Cage Customer Retention (2 of 2)
29 Jul 2022
Contributed by Lukas
It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers...
How To Forge Iron Cage Customer Retention (1 of 2)
22 Jul 2022
Contributed by Lukas
Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you fo...
How To Present With Power In Any Situation
15 Jul 2022
Contributed by Lukas
Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands o...
The Top 5 Emotional Triggers That Motivate People To Buy
08 Jul 2022
Contributed by Lukas
What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few act...
How To Write Copy For Female Buyers vs. Male Buyers
01 Jul 2022
Contributed by Lukas
Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when...
8 Factors that Control Closing Percentages (2 of 2)
24 Jun 2022
Contributed by Lukas
In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message ...
8 Factors that Control Closing Percentages (1 of 2)
17 Jun 2022
Contributed by Lukas
Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing p...
How To Use Newsletters To Your Advantage
10 Jun 2022
Contributed by Lukas
The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one c...
How to Be A Person of Influence with Mark Victor Hansen
03 Jun 2022
Contributed by Lukas
Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul...
10 Blueprints For Effective Coaching Programs (2 of 2)
27 May 2022
Contributed by Lukas
The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recor...
10 Blueprints For Effective Coaching Programs (1 of 2)
20 May 2022
Contributed by Lukas
Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching ...
How To Achieve More In Less Time Than You Ever Imagined Possible
13 May 2022
Contributed by Lukas
The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams a...
8 Ways to Dramatically Increase Profits From Direct Mail (2 of 2)
06 May 2022
Contributed by Lukas
Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can. Continuing where they l...
8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2)
29 Apr 2022
Contributed by Lukas
Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool i...
The 4-Hour Workweek With Tim Ferriss
22 Apr 2022
Contributed by Lukas
As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning a...
The Mindset Of Money, The Marketplace And You
15 Apr 2022
Contributed by Lukas
To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the st...
7 Items That Have The Greatest Impact On Response To Advertising (2 of 2)
08 Apr 2022
Contributed by Lukas
Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill G...
7 Items That Have The Greatest Impact On Response To Advertising (1 of 2)
01 Apr 2022
Contributed by Lukas
There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part epi...
Delving Into Dan's Backstory
25 Mar 2022
Contributed by Lukas
We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what ...
Marketing and Selling to Multicultural Customers with Michael Lee
18 Mar 2022
Contributed by Lukas
There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adap...
Mailbox Money
11 Mar 2022
Contributed by Lukas
Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just o...
How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice
04 Mar 2022
Contributed by Lukas
Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strateg...
The Money Aspects of Information Marketing (2 of 2)
25 Feb 2022
Contributed by Lukas
In the exciting conclusion of this 2-part episode, you'll hear Dan talk about: Be a RANCHER in the HERD business Assess the FUTURE BANK number of you...
The Money Aspects of Information Marketing (1 of 2)
18 Feb 2022
Contributed by Lukas
In the first part of this 2 episode event, you'll hear Dan Kennedy talk about: Whatever business you're in, no matter what you do or what you sell, y...
Better, Faster, Quicker Info-Marketing
11 Feb 2022
Contributed by Lukas
In this episode, you'll hear Dan Kennedy talk about: The worst number in business is 1. The days of the "one trick marketing pony" are gone. One mark...
5 Steps To Uncover 6-Figures' Found Money In Your Business
04 Feb 2022
Contributed by Lukas
Want to find "hidden money" in your business? Dan shares exactly how to exponentially increase your cashflow and the value of your company with these ...