Dan Kennedy's Magnetic Marketing Podcast

14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)

19 Dec 2025

Contributed by Lukas

Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, ...

Transforming An Underperforming Business Into A Profit Machine

12 Dec 2025

Contributed by Lukas

Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adama...

Cop Turned Copywriter: Expert Wisdom From "Doberman Dan"

05 Dec 2025

Contributed by Lukas

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywri...

Sales Principles of Multi-Millionaire Entrepreneurs

28 Nov 2025

Contributed by Lukas

Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful...

How To Make Your Brand or Business Impossible to Resist

21 Nov 2025

Contributed by Lukas

So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention...

The Alchemy of Profit: How to Turn Every Leak, Lead, and Lesson into Revenue

14 Nov 2025

Contributed by Lukas

How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles fo...

The Defining Characteristics of Trailblazing Leaders in Business

07 Nov 2025

Contributed by Lukas

Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Whi...

How To Manage Multiple Business & Still Live The Life You Want

31 Oct 2025

Contributed by Lukas

It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to ...

What Entrepreneurs Desperately Need To Know About Personal Wealth

24 Oct 2025

Contributed by Lukas

Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with man...

The Information Marketing Solution

17 Oct 2025

Contributed by Lukas

So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketi...

Simple Strategies For Uncovering Hidden Profits In Your Business

10 Oct 2025

Contributed by Lukas

Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product an...

How To Improve Business Profits With Customer Referrals & Retention

03 Oct 2025

Contributed by Lukas

The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully uncon...

Business Models Reimagined With Brian Tracy

26 Sep 2025

Contributed by Lukas

If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian...

Secrets of Closing The Sale With Tom Ziglar

19 Sep 2025

Contributed by Lukas

When it comes to the Ziglars,  passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar's legacy as ma...

Trust-Based Marketing Dos & Don'ts

12 Sep 2025

Contributed by Lukas

How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects...

Money-Making Strategies & Responsibilities

05 Sep 2025

Contributed by Lukas

What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly str...

The Four-Box System of Selling

29 Aug 2025

Contributed by Lukas

One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale a...

4 Key Components For Crafting Absolutely Irresistible Offers

22 Aug 2025

Contributed by Lukas

You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before y...

Five Must-Follow Principles For Selling High Ticket Products & Services

15 Aug 2025

Contributed by Lukas

How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental...

A Disney Insider's Look At Improving The Customer Experience

08 Aug 2025

Contributed by Lukas

How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-minded...

The Four-Season Economic Cycle (And What It Means For Your Business)

01 Aug 2025

Contributed by Lukas

Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how ...

How To Hit The Bullseye Every Time When Choosing A Market (2 of 2)

25 Jul 2025

Contributed by Lukas

Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend deali...

How To Hit The Bullseye Every Time When Choosing A Market (1 of 2)

18 Jul 2025

Contributed by Lukas

When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strat...

Attract Greater Wealth By Rejecting These Massive "Money Myths"

11 Jul 2025

Contributed by Lukas

Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows...

A Timeless Strategy For Staying Relevant With Your Prospects

04 Jul 2025

Contributed by Lukas

Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can us...

How To Personalize Direct Mail Campaigns For Even Greater Response

27 Jun 2025

Contributed by Lukas

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like...

Why Bother Asking For Referrals?

20 Jun 2025

Contributed by Lukas

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The real...

How To Find And Interview Your Elite Sales Team

13 Jun 2025

Contributed by Lukas

The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a...

The Psychology of Writing Copy (2 of 2)

06 Jun 2025

Contributed by Lukas

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If...

The Psychology of Writing Copy (1 of 2)

30 May 2025

Contributed by Lukas

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your pro...

How To Get Repeatable Income in Any Business (Beyond Continuity)

23 May 2025

Contributed by Lukas

A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In o...

Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (3 of 3)

16 May 2025

Contributed by Lukas

Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Confe...

Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (2 of 3)

09 May 2025

Contributed by Lukas

You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell...

Expert Lead Generation & Top Self-Liquidating Offers With Russell Brunson (1 of 3)

02 May 2025

Contributed by Lukas

Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business...

7 Instant Business Boosters & Breakthroughs

25 Apr 2025

Contributed by Lukas

It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If y...

12 Questions To Clarify Your Purpose In Life And Business

18 Apr 2025

Contributed by Lukas

Is your business serving you? Or do you typically find yourself slaving away for your business? What are your special abilities/talents/passions, and ...

4 Pillars For Diffusing Objections in Sales

11 Apr 2025

Contributed by Lukas

Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditc...

The Formula For Convincing Copy (2 of 2)

04 Apr 2025

Contributed by Lukas

The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't hav...

The Formula For Convincing Copy (1 of 2)

28 Mar 2025

Contributed by Lukas

If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielde...

How To Find & Engage Your Customers Using Video Online (2 of 2)

21 Mar 2025

Contributed by Lukas

Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where...

How To Find & Engage Your Customers Using Video Online (1 of 2)

14 Mar 2025

Contributed by Lukas

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to ...

Multiply The Money You Make With Greater Time Integrity (2 of 2)

07 Mar 2025

Contributed by Lukas

It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. Howeve...

Multiply The Money You Make With Greater Time Integrity (1 of 2)

28 Feb 2025

Contributed by Lukas

As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every singl...

The 4 Best Kinds of Leverage in Business (2 of 2)

21 Feb 2025

Contributed by Lukas

Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left...

The 4 Best Kinds of Leverage in Business (1 of 2)

14 Feb 2025

Contributed by Lukas

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried l...

How To Get FREE Publicity (2 of 2)

07 Feb 2025

Contributed by Lukas

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartu...

How To Get FREE Publicity (1 of 2)

31 Jan 2025

Contributed by Lukas

Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to m...

Critical Negotiation Strategies With George Ross

24 Jan 2025

Contributed by Lukas

How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got be...

18 Lessons To Improve Your Outrageous Advertising (2 of 2)

17 Jan 2025

Contributed by Lukas

In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrage...

18 Lessons To Improve Your Outrageous Advertising (1 of 2)

10 Jan 2025

Contributed by Lukas

Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising s...

Intentional Congruence With Nido Qubein

03 Jan 2025

Contributed by Lukas

As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he h...

The Ultimate Guide To Information Marketing Essentials (2 of 2)

27 Dec 2024

Contributed by Lukas

Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for ...

The Ultimate Guide To Information Marketing Essentials (1 of 2)

20 Dec 2024

Contributed by Lukas

Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? S...

11 Psychological Motivators To Maximize Sales

13 Dec 2024

Contributed by Lukas

True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you ...

10 Ways Books Can Skyrocket Your Business

06 Dec 2024

Contributed by Lukas

What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige wi...

Put More Money In Your Pocket By Hiring Better People

29 Nov 2024

Contributed by Lukas

If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT m...

How To Develop Your ESP: Exceptional Selling Power

22 Nov 2024

Contributed by Lukas

Dave Dee, master magician and expert marketer and salesman, knows what it takes to develop a "psychic" advantage over your prospects and make them mor...

Why You Should Be Speaking From Stage

15 Nov 2024

Contributed by Lukas

Too many have bought into the belief that public speaking is the #1 fear, but that assumption is an absolute lie, and it's keeping you from pursuing s...

Implementing Effective Performance Management Systems

08 Nov 2024

Contributed by Lukas

High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current busin...

How To Make Your Advertising Outrageous

01 Nov 2024

Contributed by Lukas

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageou...

The Gap Between Marketing & Sales (2 of 2)

25 Oct 2024

Contributed by Lukas

There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy revea...

The Gap Between Marketing & Sales (1 of 2)

18 Oct 2024

Contributed by Lukas

You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be...

Mastering Sales Foundations With Tom Hopkins (2 of 2)

11 Oct 2024

Contributed by Lukas

Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that ...

Mastering Sales Foundations With Tom Hopkins (1 of 2)

04 Oct 2024

Contributed by Lukas

One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to k...

The Power of Masterminds To Rapidly Speed Up Growth

27 Sep 2024

Contributed by Lukas

Who are you allowing to have the most influence on you, your life and your business decisions? Is it the pessimists? The nay-sayers? Or those who mean...

9 Critical Components of Entrepreneurial Success (2 of 2)

20 Sep 2024

Contributed by Lukas

In the second part of this two-part episode, Bill Glazer reveals the remainder of the critical components entrepreneurs need to implement if they want...

9 Critical Components of Entrepreneurial Success (1 of 2)

13 Sep 2024

Contributed by Lukas

Bill Glazer, veteran entrepreneur and longtime president of the Glazer-Kennedy Insider's Circle (GKIC), has a vast wealth of entrepreneurial knowledge...

7 Secrets of Mind Control Copy (2 of 2)

30 Aug 2024

Contributed by Lukas

You don't need to be a mind reader in order to know HOW your market thinks. Once you understand the 7 factors that drive human beings to either make o...

7 Secrets of Mind Control Copy (1 of 2)

23 Aug 2024

Contributed by Lukas

Psssst... Dan Kennedy has some secrets to share, but ONLY if you are an honorable and ethical person who is dedicated to actually providing value to y...

Creating Your Own Copywriting Code

16 Aug 2024

Contributed by Lukas

Do you know how to write the perfect copy for YOUR niche? Thankfully, you don't have to reinvent the wheel every time you draft a sales letter - that ...

Selling To The Affluent

09 Aug 2024

Contributed by Lukas

Selling to millionaires... Is it dramatically different than selling to everyone else? Susan Adams, expert in the field of selling to those in the wel...

How To Position Yourself As Famous (And Get Free Publicity!)

02 Aug 2024

Contributed by Lukas

"You can have anything you want, if you just position yourself to be famous". Is that really true? Steve Harrison, free publicity expert, would say it...

Harnessing The Power of E-Zines (AKA Email Newsletters)

26 Jul 2024

Contributed by Lukas

Are you staying relevant with your audience? Or have many of your past customers/clients forgotten you even exist? Ali Brown aka the "e-zine queen" ou...

The Most Important Copywriting Skills To Master (No Matter What Business You're In)

19 Jul 2024

Contributed by Lukas

You may think Chat GPT and other AI bots have solved all your copywriting woes, but how do you know if the copy they create is effective if you don't ...

Magical Marketing & Subliminal Selling Techniques

12 Jul 2024

Contributed by Lukas

Ever wish you could magically get your prospects to agree with you? Wish you could make their objections and hangups disappear? Expert marketer Dave D...

Sales Weapons (2 of 2)

28 Jun 2024

Contributed by Lukas

Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do bu...

Sales Weapons (1 of 2)

21 Jun 2024

Contributed by Lukas

The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's no...

The Power of Mastermind Alliances

14 Jun 2024

Contributed by Lukas

Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your busines...

Removing Fear From The Sales Process (2 of 2)

07 Jun 2024

Contributed by Lukas

Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away. C...

Removing Fear From The Sales Process (1 of 2)

31 May 2024

Contributed by Lukas

So many entrepreneurs wish they could find cheaper leads (or just more leads in general), when the majority of their issues actually come from their s...

Foundations of Sales Success

24 May 2024

Contributed by Lukas

Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a ...

The Principle of Defiance (2 of 2)

17 May 2024

Contributed by Lukas

What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kenned...

The Principle of Defiance (1 of 2)

10 May 2024

Contributed by Lukas

On your entrepreneurial journey, all kinds of people will offer you their unsolicited advice and their criticism. Are you listening to what they have ...

Building Blocks of Renegade Millionaire Marketing (2 of 2)

03 May 2024

Contributed by Lukas

Too many entrepreneurs are in such a rush to make a sale that they forget the fact that it is far less costly to retain a current customer than it is ...

Building Blocks of Renegade Millionaire Marketing (1 of 2)

26 Apr 2024

Contributed by Lukas

When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing ...

Persuasion, Motivation & Influence

19 Apr 2024

Contributed by Lukas

Knowing your product perfectly does not mean you're an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we...

Where Is Your Time Going?

12 Apr 2024

Contributed by Lukas

Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours? Drawing u...

Reclaiming Your Power As An Entrepreneur

05 Apr 2024

Contributed by Lukas

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, et...

Getting Inside The Head Of Your Customers

29 Mar 2024

Contributed by Lukas

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest prob...

Monthly Newsletters: The Power To Transform Your Business

22 Mar 2024

Contributed by Lukas

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sens...

Headlines, Personalization & Other Critical Copy Concepts

15 Mar 2024

Contributed by Lukas

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more cri...

11 Essential Building Blocks For Crafting Copy That Sells

08 Mar 2024

Contributed by Lukas

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task ...

The Role of Self-Integrity In Wealth Creation

01 Mar 2024

Contributed by Lukas

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with our...

An Outsider's Expert Advice For Information Marketers

23 Feb 2024

Contributed by Lukas

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless smal...

Strategies For Improving Your Membership Sites

16 Feb 2024

Contributed by Lukas

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and qui...

Building Automatic Continuity Programs To Maximize Company Value

09 Feb 2024

Contributed by Lukas

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Bui...

Wealth Thinking & Creating Prosperity With Lee Milteer

02 Feb 2024

Contributed by Lukas

Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of succes...

One Step Vs. Lead Generation Marketing

26 Jan 2024

Contributed by Lukas

What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charli...

Building A Lasting Relationship With Your List With Intention

19 Jan 2024

Contributed by Lukas

What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communica...

Diversity Leads To Stability

12 Jan 2024

Contributed by Lukas

Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's the...