Most studio owners don't spend randomly on purpose — they spend reactively. Something feels quiet, or a big enrolment push hits, and money goes out without a clear plan behind it.In this episode, I'm sharing the seasonal marketing framework I use to take the guesswork out of it. Your dance year already has natural seasons. Your budget should follow them.Here's the breakdown:Season 1, Retain and Thrive (September through December): Focus on re-enrolment and keeping your current families. Budget around 10 to 15 percent of revenue.Season 2, New Enrolment (January to February): Your biggest marketing season. New families are actively looking — show up strong. Budget around 20 percent.Season 3, Strengthen and Sustain (March to June): Consolidate. Loyalty programmes, referrals, personalised communication. Less spending, more depth. Budget 5 to 10 percent.Season 4, Innovate and Elevate (July to August): An underused season. I use this time to think bigger — new offerings, events, collaborations — and build momentum heading into the back half of the year. Budget around 15 percent.If you want to map this out for your own studio, come and talk to me about the Dance Studio Scaled Mastermind.Find me on Instagram at _jendalton_ or visit jendalton.com.au

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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