Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners
Episodes
85. 5 Secrets To Increasing Studio Enrolments
24 Jan 2024
Contributed by Lukas
The cost of living crisis is having an impact and most studio owners are feeling it - especially with their student enrolment numbers as we return to ...
84. 7 Steps To Becoming The CEO Of Your Studio
17 Jan 2024
Contributed by Lukas
I've been having many conversations lately with studio owners who are curious to know how to find that sweet spot to lead their team confidently a...
83. How I Build My Studio To Blend Lifestyle and Business
10 Jan 2024
Contributed by Lukas
Every choice, every decision – they’re like pieces of a puzzle, meticulously put together to work seamlessly for my dance families, my team, and m...
82. Your New Year Studio Health Check
03 Jan 2024
Contributed by Lukas
January is such a great time to refresh for a new year. I'm sure you see people setting New Year resolutions, goals, personal fitness, and health ...
81. 4 Mindset Hacks for a Successful 2024
27 Dec 2023
Contributed by Lukas
Your mindset impacts every aspect of your dance studio journey. From the beliefs you hold about your capabilities to the actions you take and, ultima...
80. Sharing My Best And Worst of 2023 In Business
20 Dec 2023
Contributed by Lukas
I'm a sucker for hearing how everyone's year unfolded. There's something real and raw about embracing both the wins and the not-so-great ...
78. I Sold My Studio + What's Coming In 2024
17 Dec 2023
Contributed by Lukas
...And, my big news is…drumroll please… that after 30yrs I’ve sold my studio! And today is going to be a real and raw conversation about one of...
79. My 6-Step Planning Process for 2024
13 Dec 2023
Contributed by Lukas
As we approach the end of the year, it's the perfect moment to reflect on the past and set our sights on the future. Whether you call them goals,...
77. How & Why You Should Create Your Operations Manual
29 Nov 2023
Contributed by Lukas
Why in the world do I need an operations manual for my dance studio? Essentially, it's the roadmap or blueprint to running an efficient studio. Th...
76. My 2024 Predictions For The Dance Industry
22 Nov 2023
Contributed by Lukas
Big shifts are on the horizon – from teacher retention to costume costs, economic impacts on families, and the ever-looming threat of burnout before...
75. Marketing Spending & Seasonal Strategies
15 Nov 2023
Contributed by Lukas
As many of you are starting to look for ways to work smarter and not harder, you want to be efficient with your time to work on both the creative and ...
74. The 3 Strategies Million Dollar Studio Owners Do Differently
08 Nov 2023
Contributed by Lukas
In this episode, I talk about the three key strategies that distinguish million-dollar dance studio owners from the rest. I share the principles and ...
73. Where I Spend My Time As CEO Of A Dance Studio
01 Nov 2023
Contributed by Lukas
In this episode, I reveal the key areas I spend my time as CEO of a dance studio. I discuss prioritising the big picture, investing in key areas, tra...
72. 30 Things I Know From 30 Years In Business
25 Oct 2023
Contributed by Lukas
As I sat down to prepare for this episode, I couldn't help but reflect on my incredible 30-year journey in the dance studio business. My list of l...
71. BTS Of How I Scaled My Studio
18 Oct 2023
Contributed by Lukas
Get a behind-the-scenes look at how I scaled my dance studio to new heights in this episode of "Dance Studio Empire." I share my journey fr...
70. 10 Steps To Creating A Million Dollar Studio Budget
11 Oct 2023
Contributed by Lukas
In this episode, I dive into the world of studio budgeting as we uncover the essential 10 steps to creating a million-dollar studio budget. I talk ab...
69. How To Have The Hard Conversations
04 Oct 2023
Contributed by Lukas
Over the past couple of weeks, my coaching calls have had a similar theme…and that is...studio owners having to have hard conversations. This is ...
68. The 5 Things I Focused On To Build My Million Dollar Dance Studio
27 Sep 2023
Contributed by Lukas
Join me in this episode as I unveil the five pivotal elements that led to the creation of my million-dollar dance studio. Explore the journey of fin...
67. The No.1 Thing Stopping You From Exponential Grow
20 Sep 2023
Contributed by Lukas
Join me in this episode as I explore the fundamental factors impacting studio success. Discover the essential elements that could be the key to unlo...
66. The Key Success & Biggest Mistakes of Dance Studios
14 Sep 2023
Contributed by Lukas
In this episode of the Dance Studio Empire Podcast, I discuss 'The Key Success & Biggest Mistakes of Dance Studios.' Discover how to simp...
65. The R Word That Will Completely Redefine How You Run Your Dance Studio
06 Sep 2023
Contributed by Lukas
Discover the final piece of the demand-creation puzzle: Retention. In this episode, we delve into the art of keeping your dance studio family engaged...
64. The Secret To Converting New Dancers With Ease After A Trial
30 Aug 2023
Contributed by Lukas
Exploring the next step in our journey to studio success! In this episode, I'm delving into the art of converting potential dancers into enthusia...
63. Exactly How I Spark Curiosity & Guarantee Potential New Students
23 Aug 2023
Contributed by Lukas
In today, I'm diving deep into the art of crafting an irresistible invitation that sparks curiosity and converts interest into action. Learn how ...
62. The #1 Reason We Enrol 99% Of Our Enquiries
16 Aug 2023
Contributed by Lukas
As dance studio owners, we're not just shaping the artistry of our students, but also the direction of our business. Understanding and harnessin...
61. [Recap] Of The Business Of Dance Conference
19 Jul 2023
Contributed by Lukas
I wanted this day to be all about connections, communications, and networking with like-minded studio owners... and it was all this, plus more... Mark...
60. How To Become A Better Teacher
05 Jul 2023
Contributed by Lukas
In today's episode, we embark on a journey to unlock the secrets of becoming a better teacher. Teaching is an ever-evolving art, and in order to e...
59. Adapting To Gen Z: Techniques For Engaging & Inspiring The Next Generation of Students
28 Jun 2023
Contributed by Lukas
As dance educators, it's essential to understand and connect with the newest generation of students – Generation Z. In this episode, we explore...
58. Implementing Changes Without Freaking Out Your Families
21 Jun 2023
Contributed by Lukas
There are often times we need to implement change, and there are times when a change will occur due to circumstances out of your control... Change is ...
57. [Interview] Financial Empowerment For Studio Owners with Amy Bett
14 Jun 2023
Contributed by Lukas
I can't wait to introduce you to this week's guest on the podcast... Amy Bett is the founder of Lady Without Limits and a Profit First Profess...
56. Cultivating Connection - Retention Strategies & Insights From The Business Of Dance Conference
07 Jun 2023
Contributed by Lukas
In this episode, I talk (in a very low voice) about why the Business of Dance Conference is a must-attend event for dance studio entrepreneurs, CEO, a...
55. 6 Ways To Encourage Retention Amidst The Financial Crisis
31 May 2023
Contributed by Lukas
Today's episode I dive into a topic that's been buzzing around lately - the challenges of retaining students due to the current financial stre...
54. [Inside The Mastermind] Unleashing The CEO With Kylie Saunders
24 May 2023
Contributed by Lukas
Join us for an empowering episode as we dive into the remarkable journey of Kylie Saunders, a dedicated member of our mastermind and an industry veter...
53. [Inside The Mastermind] Stepping Into Greatness with Colleen, Direct From The USA
17 May 2023
Contributed by Lukas
Get ready for an episode filled with sincerity, humor, and curiosity as we dive into the fascinating world of Colleen, a dynamic studio owner with an ...
52. [Inside The Mastermind] How Claire Has Almost Hit Her (BIG) Revenue Target
10 May 2023
Contributed by Lukas
If you're a regular listener of our podcast, you may remember a few hilarious conversations with my good friend and Align Mastermind member, Clair...
51. Revenue Revolution: How To Boost Your Dance Studio Income
03 May 2023
Contributed by Lukas
This episode is about exploring various strategies and smart choices that can help you generate more income and create a thriving dance studio busines...
50. From Studio to $1m Empire: Grow Your Dance Business The Right Way
27 Apr 2023
Contributed by Lukas
As dance studio owners we should not only be passionate about our art form, but, we should be just as passionate about creating a successful business ...
49. From VDF to Dance Teacher Expo: Reflecting And Insights Of The Weekend Events
20 Apr 2023
Contributed by Lukas
What a weekend I just had! I feel so grateful to have been able to attend both VDF and the Dance Teacher Expo and I thought I'd give you a little...
48. Revitalise Your Passion - How Live Events Fuel Business Growth
12 Apr 2023
Contributed by Lukas
This weekend, we have not 1 but 2 live events happening in Australia! What does one do when this is the case??? I go to both! Flying to be a part of ...
47. How To Achieve Ultimate Studio Success
05 Apr 2023
Contributed by Lukas
Achieving ultimate success requires clarity, strong systems, investment in your team, staying ahead of the competition, and building a supportive comm...
46. Chat GPT For Super Quick Content Creation
29 Mar 2023
Contributed by Lukas
As someone who always wants to make the life of other studio owners easier, I'm excited to share my knowledge on how to leverage Chat GPT (or othe...
45. [Interview] The Power Of Collaboration with Melissa Rose
22 Mar 2023
Contributed by Lukas
In 2009 Melissa Rose started her business, The Dancing House, in the basement of her home. There she taught the art of dance to students of all age...
44. Stop Comparing Yourself To Others With These 5 Steps
15 Mar 2023
Contributed by Lukas
In this episode, I talk about a topic that affects all of us at some point in our careers. Comparison and feeling like a fraud! This is applicable if ...
43. Finding Love For Your Studio Again
08 Mar 2023
Contributed by Lukas
It's a rollercoaster... Great days and hard days...but what if you fall out of love with your studio? I can promise you, you are not alone - in fact i...
42. [Interview] Australia's First Dance Teacher Expo with Rebecca Liu-Brennan
01 Mar 2023
Contributed by Lukas
In this episode, I chat with Rebecca Liu-Brennan who is one of the founders of the 'Dance Teacher Expo' coming to Sydney, Australia in April 2023. As ...
41. Managing Unrealistic Expectations From Your Dance Parents
22 Feb 2023
Contributed by Lukas
I've heard some shocking stories about dance parents 'standing over', intimidating, and even threatening studio owners and teachers! This behaviour is...
40. Do These 5 Things When Leading Becomes Exhausting
15 Feb 2023
Contributed by Lukas
As a studio owner, you wear many hats. You're a teacher, administrator, marketer, designer & counselor, but most importantly, you are a leader. Be...
39. My Biggest Lessons From 30 Years In Business
08 Feb 2023
Contributed by Lukas
We are well and truly into our 30th year and I had a dance mum ask me this week, what am I doing to celebrate? As we got deeper into the conversation,...
38. 7 Things To Help Keep Your Momentum Going
01 Feb 2023
Contributed by Lukas
It's the beginning of another dance year, and my guess is you've been busy planning and organising for some time leading up to all starting... Some of...
37. Burn-Out Is Real And This Is My Story
25 Jan 2023
Contributed by Lukas
In this episode, I get vulnerable... I always tell you I will be transparent and honest with you because it is my responsibility - even if I help just...
36. What I Include In My Teacher Training Handbook
18 Jan 2023
Contributed by Lukas
It's that time of year again...teacher training before the new dance year starts! I get asked by many of my private coaching clients what I include in...
35. 9 Ways To Refresh Your Studio for 2023
12 Jan 2023
Contributed by Lukas
After a crazy couple of years of survival, it may feel like a good to give your studio a little refresh, and re-focus for 2023. If you are feeling a l...
34. Raise Your Glass And Celebrate Your Wins
21 Dec 2022
Contributed by Lukas
It's that time of year... It's time to raise your glass and celebrate your wins. Wishing you all a very merry Christmas and a beautiful restful break ...
33. The Secret To Great New Year Marketing Strategy
14 Dec 2022
Contributed by Lukas
Love it or hate it...social media and marketing are things we have to do... In this episode, I talk about thinking about your social media, marketing ...
32. How To Prepare To Set Your New Year Goals
07 Dec 2022
Contributed by Lukas
As we move closer towards the end of the year, it's always good to evaluate the year that has been... This episode walks you through the process I do ...
31. 0-250 Students, Then Beyond...
30 Nov 2022
Contributed by Lukas
Once you get to 250 students, the game changes. When you have under 250 students, it's possible (although sometimes not desirable) to manage the array...
30. Want To Grow? Do These 5 Things
23 Nov 2022
Contributed by Lukas
I talk a lot about foundations... As boring and unsexy as they are, it's the foundations that enable you to grow your numbers, increase your revenue a...
29. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #4
16 Nov 2022
Contributed by Lukas
This episode is a biggy... This is the 4th part of the only 4 things you need to do to get your studio thriving. Retention has MANY, MANY layers...
28. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #3
09 Nov 2022
Contributed by Lukas
Welcome to this week's episode of the Dance Studio Empire - Business Series. This one is all about how to sign up new students, straight after t...
27. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #2
02 Nov 2022
Contributed by Lukas
This week, I'm diving straight into why you need to entice your 'perfect' family to come and try out your classes. It's part #2 of the Dance Studio Em...
26. The Only 4 Things You Need To Do To Get Your Studio Thriving - Part #1
26 Oct 2022
Contributed by Lukas
Welcome to the 1st episode of the Dance Studio Empire - Business Series Throughout this series, you will learn much about me and how I have built my o...
25. Do These 6 Things And Get Yourself A Cocktail
12 Oct 2022
Contributed by Lukas
I was coaching one of my Studio by Design clients today. We talked about how she is sick of continually feeling behind and reacting in her business an...
24. Studio Growth Q & A
05 Oct 2022
Contributed by Lukas
I thought I would change things up a little this week! In this episode, I answer questions that have been sent to me by studio owners. I figure, if on...
23. The 3 Most Asked Questions About Discipline In The Classroom
28 Sep 2022
Contributed by Lukas
The Oxford Dictionary defines 'discipline as: The practice of training people to obey rules or a code of behaviour... This principle needs to be...
22. Customer Love And Converting Your Enquires
21 Sep 2022
Contributed by Lukas
In this episode, I talk about ways to communicate with potential families and clever ways to convert enquiries. It can be as simple as the words...
21. 7 Ways To Timetable For Maximum Enrolments
14 Sep 2022
Contributed by Lukas
Your timetable is one of your biggest selling points for your families. And, I appreciate how challenging timetabling can be each year, I highly sugge...
20. The Exact Steps Of My Re-Enrolment Strategy
07 Sep 2022
Contributed by Lukas
You can spend the next 3 months hoping that your students are going to re-enrol next year, OR, you can listen to this episode on the how, what and whe...
19. Why I Implement A Re-Enrolment Strategy Every Year
31 Aug 2022
Contributed by Lukas
It's very fitting that this episode drops today because it's the 1st of September, so our Re-enrolment Campaign/Strategy for the new year officially s...
18. Mindset of a $1m Studio Owner
24 Aug 2022
Contributed by Lukas
In today's episode, I talk about the mindset of a $1m studio owner... Now, your goal might not necessarily be to make $1m because your idea of success...
17. I Get Interviewed About My Story
17 Aug 2022
Contributed by Lukas
Today's episode is me being interviewed by my business bestie, Claire O'Shea! Lots of fun and laughs as I go into details about my story and how I got...
16. Social Media Chat with Claire O'Shea
10 Aug 2022
Contributed by Lukas
Claire's back!!.... Yes, in this episode Claire shares her experience & knowledge about using social media as a studio owner and gives us some tim...
15. The Secret To Loyal, Devoted & Respectful Dance Parents
03 Aug 2022
Contributed by Lukas
If there is one conversation that's lighting up the dance teacher forums, it's that many of us are struggling with challenging dance parents. During t...
14. 4 Ways To Increase The Value Of Your Students Already Enrolled
27 Jul 2022
Contributed by Lukas
In this episode, I talk about 4 ways in which you can increase the value of the students you already have enrolled in your studio. So much time and fo...
13. The Most Effective Tool I Use For Studio & Revenue Growth
20 Jul 2022
Contributed by Lukas
The Student Value Calculator is one of the most effective tools I use for studio growth and expansion. Not many studio owners are aware of the benefit...
12. Never Did I Think It Was Possible...
13 Jul 2022
Contributed by Lukas
We don't know what we can achieve and where our journey as studio owners will take us, but one thing I CAN give you, are some ways to ensure the journ...
11. Conversation with my Biz Bestie - Our Live Event Takeaways
06 Jul 2022
Contributed by Lukas
Last week I attended the Simply Business Summit in Palm Cove, Queensland. The most exciting thing was I got to catch up with my business bestie, Clair...
10. Everything $$, Payments & Income Guilt
29 Jun 2022
Contributed by Lukas
It still amazes me the number of studio owners who feel guilt, shame or not worthy of earning, not only a wage but a decent wage from running your stu...
9. How To Plan, Create & Execute Your Teacher Training (3/3)
22 Jun 2022
Contributed by Lukas
If you've listened to the previous 2 episodes, you know the who, how, when and where for your teacher training. It is now about executing your trainin...
8. How To Plan, Create & Execute Your Teacher Training (2/3)
15 Jun 2022
Contributed by Lukas
When it comes to planning, creating and executing teacher training, I truly believe a lot of studio owners are simply unsure where to start or want to...
7. How To Plan, Create & Execute Your Teacher Training (1/3)
08 Jun 2022
Contributed by Lukas
I believe most studio owners know the importance and benefits of training their teachers, but there are still a few who have not given it much thought...
6. 5 Questions That Will Change Your Trajectory
01 Jun 2022
Contributed by Lukas
Whether you want to grow your studio, solidify where you are currently, or, consciously consolidate, it should be done in a way that aligns with your ...
5. 14 Ways To Reclaim Your Sanity After Your Concert
25 May 2022
Contributed by Lukas
In this episode, I talk about 14 Ways To Reclaim Your Sanity After Your Concert/Recital/Show. My intention with this episode is, of course, to provide...
4. Why You Need To Introduce a Mid-Year Concert
18 May 2022
Contributed by Lukas
Doing a mid-year concert was one of the most positive and lucrative things I ever introduced in my studio. There are so many benefits for you as the s...
3. Surviving & Recovering from Creativity Exhaustion
11 May 2022
Contributed by Lukas
As studio owners, teachers, choreographers, artistic designers (etc...and the list goes on), we are emotionally driven. We put our heart and soul into...
2. How To Increase Enrolments In Your Studio
04 May 2022
Contributed by Lukas
Probably the most asked question I get from studio owners is, 'How can I increase my student numbers?' or, 'How can I get more enrolments in my studio...
1. Exactly How I Grew my Studio from 0 - 1200 Students
28 Apr 2022
Contributed by Lukas
There are many ways to grow your studio. I feel sometimes studio owners get caught up in trying to 'keep up' with the studio down the road or the 'tre...
Trailer: Dance Studio Empire with Jen Dalton
14 Apr 2022
Contributed by Lukas
Introducing the Dance Studio Empire Podcast, your weekly dose of business advice for studio growth, with touches of inspiration & motivation, to e...