Dare to doubt and keep going - Frances Yeoland
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What is the main focus of this episode and how does Frances introduce herself?
It's like where does anyone's art come from? But for me it As I said, it comes from an emotional place it and it's usually with language. So I also write poetry and those sort of fragments of language become the basis for the piece. So I am very interested in the momentum of language and Something that has meaning that you can take out of that context and put it in a new context and it takes on new meaning. So Usually it starts with the language and there's a lot of feeling in that writing and then I will make an artwork based on a line from one of those poems. And recently I've been exploring how you can create rhythm visually that parallels the rhythm of the language itself.
Welcome to Daring Forever, a podcast about being human, wired for wonder, capable of courage, perpetually becoming. It's about the waves that knock us under and the strange stubborn grace with which we surface. My name is Ryan Malinich. I'm an author, creative, and an eternally curious human being on a mission to speak to incredible people whom I call forever-daring humans. Those in pursuit of an extraordinary life. Every week I share an interview that is packed with amazing stories, value and I can only ask you, how will you dare forever? This podcast is inspired by my upcoming book titled Daring Forever, which is now available for pre order out in October. My guest today used to keep her two lives completely separate.
Commercial creative director by day, artist by night, never letting the two touch. Francis Jolan is a Sydney-born, New York-based creative director and artist whose abstract paintings begin as poetry, fragments of language turned into colour and rhythm on the page. In this conversation we talk about art galleries as home, the tension between making a living and making art, and why she resists the urge to retouch the brush stroke that stayed outside the lines. We get into living eulogies, sitting comfortably with ambiguity and white doubt never really has to leave the room. This is my conversation with Francis Joland. Hey Francis, welcome to Daring Forever. It's great to have you here. How you doing?
I'm doing very well, thank you for having me.
The work that you do, the way you do it and how you do it, and for the purpose that you do it really fascinates me. And I use these interviews almost selfishly to find out more about people that I like their work and ask them questions I would like to ask them. So welcome to Daring Forever. Anyone heard of Francis Yoland, how would you introduce yourself?
Well, I am a creative director. I'm based in New York. I've been doing it for about fifteen and something years, but I'm also an artist. I have a studio in Brooklyn where I do a range of different work, but Some works on paper. And I think To describe myself is it's a complicated question. I think that as creatives, we do many different things. We have many different skills, whether it's writing or design or photography. For me, it's across all of those different things. And I think there's real joy in that sort of mixture of all the different skills.
You used you said creative director first and artist second. So if you tell someone in Brooklyn that you're a creative director, they'll ask you, So what sort of work do you do?
Yeah, they usually say, Well, what do you creative direct? Which I think is an interesting angle because creative director as a title applies to many different industries and it means something different. You could be a creative director of a a fashion label, you could be a creative director of the ballet. But for me, it's working in branding, brand building, and brand storytelling. So that encompasses campaign work. design systems and other kind of expressions or sort of brand challenges that we're trying to solve.
Excellent. So how did you find yourself in a position of creative director in branding systems? What was the path to that position now?
Yeah, it's a good question. It's a bit of a windy one, which I think a lot of people have a different way to getting there. But I studied a Bachelor of Design in Sydney, Australia, which is where I'm from.
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Chapters
8 chapters
1
What is the main focus of this episode and how does Frances introduce herself?
0:08–8:47
2
How did Frances discover graphic design and what early experiences shaped her career?
8:47–16:10
3
How does Frances use poetry as the seed for her abstract paintings?
16:10–23:39
4
What role do “colour stories” from everyday urban scenes play in her artwork?
23:39–30:22
5
Why does Frances value vulnerability and the concept of living eulogies?
30:22–37:21
6
How did the commercial creative‑director work and personal art practice finally converge?
37:21–45:00
7
What does Frances say about doubt, creative process, and embracing uncertainty?
45:00–51:46
8
What are Frances’s current projects, future plans, and reflections on gratitude?
51:46–59:19
Speakers
1 identifiedMore from Daring Forever (Find your Extraordinary)
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Dare to design across generations - Benji Wiedemann