002: Dana Kandić from Deutsch/NY- Is social media important and other marketing insights

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn't an art producer!   Key Takeaways [:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York. [1:47] How did Dana stumble into art production? The journey started at age 14! [7:22] Heather asks what skills her previous work experience lent her in terms of art production. [9:43] How does a photographer go about grabbing Dana's attention? And once the photographer has made the keep pile, does Dana visit their websites and social media accounts? [12:20] What specifically is attractive in a website for Dana? And are her bookmarks organized in any specific ways or categories? [14:30] Heather asks Dana if there are tiebreakers when everyone at the table is equally good… Take notes! [17:30] How does Dana share information with her team — does she curate the information or do they just get links? [19:20] Is triple bid the standard? And what is the process when a photographer has been chosen to bid on the project? [20:48] Dana highlights an interesting aspect of creative calls and touches on the goals she has on these calls. [23:16] On treatments as indicators of interest. [24:40] How does Dana handle making rejection phone calls and the level of information she chooses to share? [26:45] Heather asks about the process from the moment the bid is received all the way to approval. [28:14] Heather and Dana discuss the intricacies of various billing possibilities (firm bids). [31:55] Heather moves on to some more personal questions regarding aesthetics, the more challenging aspects of her job. [34:08] On sharing who photographers are bidding against. [37:08] Is there a word that describes Dana's personal style as an art buyer? And what is her favorite thing to do on a Sunday? [40:05] If Dana wasn't an art producer... [40:54] Heather thanks Dana for coming onto the podcast.   Thanks for listening.   In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.   Mentioned in this episode Deutsch New York   More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about our guest Dana Kandić's Bio Dana Kandić's Website Dana Kandić on Twitter Dana Kandić on LinkedIn Dana Kandić on Flickr

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