Sheri comes to the show today to share her perspective of having been an art producer and blogger turned brand direct writer. She speaks to the industry changes that propelled her into new avenues in advertising and shares tips for the people out there looking to pivot, as well. Key Takeaways [:30] Heather introduces Sheri and asks her to share how she made her way into art buying, blogging and writing by way of photo repping, trend forecasting, and forging her own path from NY to Miami. [5:47] The golden age of advertising — amazing hard work! [9:14] A New York girl at heart, Sheri went back to the East Coast and immediately started working freelance and her network enabled her to be successful at it. [11:00] Sheri touches on how experience affects the kinds of jobs you can land as a freelancer; obviously, we all want that great creative contract! [13:34] The future of agency advertising wasn't for Sheri in terms of production, so she built change for herself. [16:22] Sheri and Heather speak to the changes in the industry with increasing production demands and stagnant budgets. [22:32] What do brands value today? [24:13] Heather talks about the Heyday of freelancing when people were looking for freelance producers left and right. [26:00] Sheri shares her advice for people looking to pivot within the industry — be bold! [28:33] Age in the advertising industry can be a touchy subject, Sheri and Heather talk about their own experience. [33:32] Production skills can make you extraordinary in any career, and nothing can replace the feeling of being on set. [38:53] Heather thanks Sheri for coming on the podcast! Thanks for listening. In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work. Mentioned in this episode More about our guest Sheri Rosenberg's professional site Sheri Rosenberg's personal blog Sheri Rosenberg on Instagram Sheri Rosenberg on Twitter Sheri Rosenberg on LinkedIn More about your host Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

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