In this episode of Deep Seed, I sit down with Andrew Voysey, Chief Impact Officer at Soil Capital, to go beyond slogans and dig into what it actually takes to scale regenerative agriculture in a world built for short-term output.We unpack why most farmers feel trapped, why markets alone won’t fix our food systems, and how credible impact measurement — paired with smart policy and aligned incentives — could unlock transition at scale.Whether you’re a farmer, a food-chain professional, a policymaker, an investor, or someone who eats food every day (which is all of us), this conversation reframes regenerative agriculture as economic reality rather than idealistic aspiration.In plain language and big ideas, we cover:Why soil is a hidden systemic lever - and why degraded soil is behind so many global crisesThe real reason farmers are stuck - risk, cashflow pressures, and fragile livelihoodsHow Soil Capital is forging real economic pathways - paying farmers for measurable impact, not just good intentionsWhy big companies actually care - resilience, supply-chain security, and risk managementBeyond carbon - how soil, biodiversity, water, and farm resilience can be credibly measured at scaleThe limits of markets - why policy and public finance still matterHeadwinds and opportunities - political shifts, economic pressures, and the resilient core of the transitionThis is not another “optimistic farming chat.” This is a real-world, systems-level, deeply practical conversation about how change actually happens when you remove the fantasy, face the bottlenecks, and structure incentives that work.If you care about food, climate, landscapes, rural economies, or simply how the world actually works beneath the headlines, this episode is for you! 🎯 Topics CoveredSoil health, market incentives, regenerative practices, impact measurement, carbon vs. beyond carbon, agricultural economics, supply chain resilience, policy, and systems transformation.—This episode was produced in partnership with Soil Capital, a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity.https://www.soilcapital.com/—Usefull Links:ANDREW VOYSEY: LinkedIn SOIL CAPITAL: https://www.soilcapital.com/THE DEEP SEED PODCAST - link —Follow Us• Instagram: @deep_seed_podcast• LinkedIn: https://www.linkedin.com/company/deep-seed• Email: [email protected] on Ausha. See ausha.co/privacy-policy for more information.

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