Hub Building & Growth Hacks with Paebbl Co-CEO & Co-Founder Marta Sjögren

In this episode of DeepTech Unleashed (recorded in late 2024), host Christian Noske speaks with Marta Sjögren, co-CEO and co-founder of Paebbl, a deep tech startup focused on turning CO2 into solid, sustainable building materials, about building a world-class team and growth hacking for deep tech startups. Topics covered include:Marta's filters for evaluating climate tech opportunitiesThe ‘humbling experience’ of transitioning from investor to operatorAligning expectations between operators and VCsCreating honest board dynamics How Marta’s hub building model allows for talent optimizationHiring for a growth mindset Testing for culture fit to reduce mismatches in hiringDeep tech growth hacking strategies Chapters00:00 Introduction to Deep Tech Unleashed01:13 Building a World-Class Team02:12 Marta's Journey to Founding Paebbl05:54 Filters for Climate Tech Investment10:11 Transitioning from Investor to Operator13:59 Expectations Between Operators and VCs18:09 Hub Building in Europe21:56 Hiring for Hub Culture26:12 Cultural Cohesion in Diverse Teams32:23 Building Team Culture and Communication44:06 Growth Hacking in Deep Tech50:44 Personal Recharge and Family Support53:34 Moments of Magic in Leadership01:00:07 Future Technologies and Climate Solutions Hosted on Acast. See acast.com/privacy for more information.

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