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Defocus Media Eyecare and Optometry Podcast Network

Independent. Together. The Future of Independent Optometry with IDOC

03 Nov 2025

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Independent optometry flourishes when doctors have the freedom to practice on their own terms—without feeling like they’re doing it alone. That belief is at the core of IDOC’s brand refresh, “Independent. Together.” In a recent Defocus Media conversation, hosts Dr. Darryl Glover and Dr. Jenn Lyerly spoke with Dave Brown, CEO of IDOC (Independent Doctors of Optometric Care), about the organization’s 25-year journey. Brown shared how IDOC’s unified brand, robust data tools, and comprehensive business services are helping private practice optometry become stronger, more connected, and better positioned for long-term growth.

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