Smart Eyewear Marketing in Eye Care: Why Practices Must Sell Outcomes, Not Features

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Recorded20 May 2026

Publisherdefocusmediagroup.com ↗

Handlerec:18517112

Show notes

Key Takeaways Smart eyewear in eye care is creating new opportunities for optometry practices, but according to the team at For the Record, success depends less on the technology itself and more on how practices communicate its value to patients. In this episode, Tyler Kemp sat down with Cole Currie, Erica McDonald, and Alyvia Mirosh […]

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