India's Virtual Reality Landscape: Opportunities and Challenges

The sources provide an overview of the virtual reality (VR) and augmented reality (AR) landscape in India, including opportunities, challenges, and future outlooks. Here is a summary of the key points: Market Growth & Potential: The Indian VR market is experiencing substantial growth and is projected to expand at a compound annual growth rate (CAGR) of around 35% between 2023 and 2030. This growth is driven by increasing consumer and enterprise demand, local innovation, and the global uptrend in immersive technologies. VR is finding applications across diverse sectors such as gaming, education, healthcare, real estate, and manufacturing. Specifically, VR has the potential to enhance learning experiences in education, provide realistic training in healthcare and other industries, offer virtual tourism, and transform real estate marketing. The gaming culture in India is also influencing the growth of XR technologies. Local Innovation and Affordability Indian companies like Irusu are focusing on producing affordable VR headsets and accessories. These companies aim to bridge the gap between cutting-edge technology and everyday consumer use by emphasizing affordability and compatibility with smartphones. There is an increasing trend of homegrown content creation that leverages India’s rich cultural narratives. Some companies are creating platforms that will democratize how AR/VR experiences are created, viewed, and published. A company called XR Central is creating a DIY SaaS-based platform to enable anyone to create their own XR experiences that will run across devices.

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