Is your bank invisible to AI? The data that should wake you up, with Corey Wrinn.
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Why is AI discoverability a threat to community banks?
Your biggest threat is doing nothing. Right. If you just kind of continue and you've been around for 125 years, you'll probably be around for another 125 years.
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Welcome to another episode of the Digital Banking Podcast. My guest today is Corey Rin, Managing Director of Revell Banking Research. There's an old saying, if you want to go fast, go alone. If you want to go far, go together. I had the privilege of meeting Corey for the first time in person a few months ago. And what immediately stuck out to me from that very first meeting was that Corey genuinely cared about the nuance of how do we find what matters most in life, but as it relates to how it impacts those around us. For one, there's a lot of times more than one way to go about answering a question. And there's more than one way to go about living our lives. And many times, that question, there's more than one right answer to it.
So how do you decide in this instance what matters most? And did you take into account more than just yourself in how you tried to answer that question? Corey enjoys the complexities and challenges in life. He likes to take a very data-driven and analytical approach to breaking them down and deciding where to go next. Everything from what are we gonna have for dinner to if I make this career change, could it influence where we may want or have to live? And what could that mean for my kids' future? You see, his wife is an education administrator, and they actually live feet from campus. Corey said that the combination of his style and his wife's style really helps keep their family in balance by allowing them to think intelligently about being a cohesive unit.
And these lessons influence how he thinks about work and the community banking space. Just like in our personal lives, we have a very serious role when it comes to being shepherds of our account holders' hard-earned money. How can we take that seriously, but still have fun, still take chances, and still recognize there may be more than one way to meet our shared definition of success? Look friends, life is complex. Let's break it down. Let's be intentional and thoughtful. And let's enjoy the experience, but together. So Corey, welcome to the show, sir.
Josh, thanks for having me. Not the intro I thought I'd have for a digital banking podcast, but enjoyable nonetheless. Good to be here.
What's funny, man, I've said this before, but it's worth repeating. I the my only regret with this podcast is knowing where it has gone from where it started. I think I would have named it something different, but now, you know, 150 episodes in, you're kinda is what it is.
You know, your AI discoverability score is probably pretty high because the title of your podcast describes perfectly what you do. So I think that is a benefit.
It's funny though when you were talking about how you think about life and I was writing up your introduction. Yeah. Um, and you were like, Yeah, you know, life is just full of decisions. Everything from like what's for dinner. Yeah. Man, I was laughing internally because that is like the most existential question of our existence. Yeah. And like my wife and I have this running joke that getting married is just trying to figure out what's for dinner with another person for the rest of your life. life.
And and you know, I would say six out of seven days, I'm absolutely terrified of dinner because we have options and there's four of us here and rarely do we all want the same thing, but we wanna try to make the same thing because we're not insane.
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Chapters
8 chapters
1
Why is AI discoverability a threat to community banks?
0:00–11:43
2
What did Rivel’s research reveal about consumers using AI tools for banking?
11:43–23:09
3
How are Gen Z and younger consumers different in their banking decisions?
23:09–34:11
4
What strategies can community banks use to improve AI visibility and SEO?
34:11–44:29
5
How can banks turn AI‑driven recommendations into trusted advice rather than sales pitches?
44:29–55:24
6
Why are youth accounts a long‑term growth engine for credit unions?
55:24–1:05:27
7
How can community institutions differentiate themselves against national digital‑only players?
1:05:27–1:15:23
8
What practical steps should banks take today to stay ahead of the AI curve?
1:15:23–1:17:48
Speakers
2 identifiedMore from Digital Banking Podcast
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