Josh Snow: I Made $100M Fast… Here’s What Nobody Tells You After | DSH #1687
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Why won't your first business be your billion-dollar business?
Your first business probably won't be your billion dollar business. Sorry.
How did creators become billion-dollar brands?
Sorry. You have to learn like you have mastered, I have mastered. The art of the hustle. You figure it out, buddy. If you can become a master adaptive learner, which means that you adapt instantly.
How's it going? Flag whatever you want. It's America. Flag whatever you want.
What role does adaptability play in modern entrepreneurship?
If you need a little bit of Xanax to calm you down. Sure. I've never taken Xanax in my life, but I know it helps. It sucks. Really? Yeah. Oh, oh.
How has TikTok changed the landscape of attention and economy?
Then don't take Xanax. Whatever. Whatever you need.
What does making $100 million fast really feel like?
How about that?
You want a plug?
Sure.
Why does money amplify who you are as a person?
All right.
Well, you're good at e-commerce, so it makes sense.
If you're good at e-commerce, you got every plug.
All right. Same way that TikTok too.
How do family values impact modern entrepreneurship?
TikTok shop's popping off.
I don't invest in TikTok, but that doesn't help so much in the plug world. But Instagram, Facebook, yeah, of course.
That's where it started, right? That's where it started. Yeah, but now you're riding that TikTok wave. I just saw, dude, you know Jeffree Star? I know Jeffree Star. I saw him on, what podcast was that?
What does the next global wealth transfer look like?
I know a person. He's actually a fucking savage.
No, I just saw him on Tana Mongeau's podcast yesterday. He's making like 50k off TikTok.
No, more than that. More than that? Yeah.
What he said from one live video.
Man. That's crazy. That's like watching one Buffett's documentary, thinking that he only eats McDonald's for a living.
You think he's ever eaten McDonald's? No. Or drank Pepsi? Nope. And not once? No. I mean, he makes a lot out of it. Sure. You think Logan Paul drinks Prime?
Yeah. Yeah, of course. I actually like Prime. Everybody hates Prime. Everybody hates on Prime. It's pretty good. Really? I like it. I'm not sponsored by them. Jake, they're a little Bitcoin. Doesn't affect you? No, really. I'm not trying to sponsor it. It's a good dream. It's okay. It's fine. They found the pocket. Everybody does it. Fenty Beauty, she's black. So a billion dollar black skincare brand. What's wrong with that? What's wrong with that? But the Paul brothers, I think, exemplify the future of creators. Creators used to be, let me post something for your brand. Then it was, let me create my own brand. Then it was, what if I create a brand with a big agency and we could build something big? Think about it, Rihanna has not performed in four years.
Why? She performed actually, two times, I'll tell you when. First time, Super Bowl, last year. What did she do? A little Fenty post. You know why? Because the Super Bowl commercial is $7 million. So if she's getting paid zero to perform at the Super Bowl for 100 million Americans, how does she make money? Well, a normal artist would say, well, I'm going to make a few million off the iTunes. I don't need more money than that. Rihanna's a billionaire, though. I like to think like billionaires. So she's not gonna leave unless it's worth her time. So the first time she performed, the Super Bowl. What happens at the Super Bowl, even though you get paid zero to perform, what happens? Well, you can see by 100 million Americans, they may have never downloaded any music.
Believe it or not, believe it or not, everybody listen, believe it or not, there is someone in America who has not downloaded Umbrella. I'm just going to say it, say it once. There's somebody that has not downloaded Umbrella by Rihanna. The only way for her to reach the audience is to perform at the Super Bowl for free. Because then you get everybody listening and then you get everybody downloading music and then you're the biggest artist on iTunes all of a sudden, even though you've been around 20 years. You know why? Because the people in the Appalachian Hills may have not heard Rihanna. Maybe they've heard of her, but they didn't see her in an American sport like Super Bowl. And then she performed the second time.
The second time was for the richest guy in India. His son is getting married. We know, if you watch the media, they spend a lot of money. We're the richest Indian. And like marriage is a thing in your culture, which they have like five week weddings. It's like the only place.
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Chapters
8 chapters
1
Why won't your first business be your billion-dollar business?
0:00–0:05
2
How did creators become billion-dollar brands?
0:05–0:34
3
What role does adaptability play in modern entrepreneurship?
0:34–0:43
4
How has TikTok changed the landscape of attention and economy?
0:43–0:47
5
What does making $100 million fast really feel like?
0:47–0:50
6
Why does money amplify who you are as a person?
0:50–0:58
7
How do family values impact modern entrepreneurship?
0:58–1:16
8
What does the next global wealth transfer look like?
1:16–44:00
Speakers
3 identifiedMore from Digital Social Hour
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