Show notes
What gives the best reach, exposure, comments, shares, debates, trickle down revenue on all the social media platforms?
Monetising Webinars, Facebook, Instagram, YouTube, Twitter and more are discussed in detail in this week’s Caffeine Cast.
Discover the foundations and assets you need to build your brand, reach and exposure.
8 Ways to Post Your Messages in the form of videos, articles, blogs, image quotes, etc. to get the maximum viral reach + Another 7 Ways to Post!
KEY TAKEAWAYS
Start off with all the free platforms! You don’t need to spend lots of money on newspaper ads or pay-per-click. Facebook, Instagram, Twitter, Snapchat, YouTube, Podcasts, Webinars, Patreon, Quora, Reddit, etc.
If you feel overwhelmed at the prospect, get an outsourcer or somebody who can do a bit of admin. Start with the platform you’re most established on. Populate all the other social media platforms with the bios and links from it. Use your posts from the last two months to populate the other platforms too!
Would you rather have nine months to build a product and then have the product with no buyers or would you have natural followers, fans and buyers organically found over the previous nine months and then when you launch your product you’ve got hungry buyers ready?
What content should I share? What’s my message? Express your truth within your niche, passionately! People can sense if you’re passionate, if you care, if you’ve taken time to research your niche, if you’re looking genuinely to solve problems. People can feel that and it can be done in your style!
Try and find some kind of admin or outsourcer, now! That way you can take control of the platform which you gravitate towards and is within your niche.
Post consistently! If you post around three times a week and maybe three times a day, it depends on your prolific nature as a commentator! It depends on your brand. If you’re an Interior Designer on Pinterest and Instagram with some nice pictures and text overlaid, then you could easily post three times a day. If you’re writing deep, well thought out articles, then one a week would do. Make it consistent!
Post 70% about your business, your brand or your niche. 20% should be personal. 10% should be engagement-jacking, for example current affairs, something that encourages comments, reach, etc.
If you get a lot of likes, comments, shares, reach, etc. social media platforms will reward you for more of that, Amazon too. If you get low reach, they’ll penalise you. There’s a real-time increase and decrease in reach.
Every post, article, podcast, image quote is an asset. This asset could last decades! Post evergreen content, the internet’s still young! Plan your content in advance and post wisely.
Don’t sell every other post. On Facebook, maybe I’ll offer my Podcast one every 50 posts. On my podcast, I’ll offer say for example, a free book every 50th episode. In emails, I may sell every 3-5 engagements.
The more value I’ve given prior to given the offer, the better the sale goes. If I’m colder, I’m usually less effective. The more content you put out there, the more you’ll get back, including haters.
Share the things in your life that you struggle with. Ones which you’ve battled, solved and overcome. When you share with vulnerability how you solved them and show that you cared to take time to reverse engineer what did work and what didn’t in order to pay it forward to others always gets really good engagement and commentary. People don’t action what they don’t believe so it has to be relatable to them.
Seven steps, nine tips, five tricks. The step-by-step how to. If I said I was going to explain the meaning of life, you’d probably think it’s a bit of a big subject. However, if I said here’s seven tips to get happier, faster, it’s easier to assimilate.
Don’t go for cheap, easy wins, they’re gimmicky. If everybody’s commenting on X and you turn the conversation around by commenting on Y then you’ll get a lot of reach and exposure.
GDPR. I put a little post when everybody was emailing about their privacy policies. “The irony about it is that I’m getting more spam now about it then ever about it because of GDPR!” It got a lot of likes, reach and engagement and never would have worked unless everybody was talking about it.
What do you stand for and what are you against? For example, follow Ricky Gervais and you’ll see he really hates cruelty against animals, especially dogs. 2-3 times a year.
The Social Media Summit with Paul O’Mahony. I’ve partnered with one of the world’s experts in Social Media. A brand new event on the 7/8th July 2018 and the next 200 people who will take the next action and get the audiobook of Rethink Social Media this will get free tickets to this event in Peterborough at our Training Academy. Click on the links to buy the book, take a screenshot and email me at [email protected], if you’re one of the 200 then I’ll give you two free tickets!
Social Media Summit. How to build your LinkedIn profile, stop wasting time and start making money on LinkedIn. We’ll teach you the same on Instagram, Messenger, with Bots, etc. Webinars too, we’ll teach you how to make a lot of money through these platforms. It’ll be personal so you can ask any questions you like! There’ll be keynote speeches, experts and also our mentees who are now our mentors who have built up their own personal brands and passing on that knowledge!
BEST MOMENTS
I’ve only started using LinkedIn in the last 16 months. I had around 16,500 followers and at first I didn’t know where they had come from! Then I realised it was the trickle down effect and I had the account open for eleven years. You’re best setting them up early.
If you post only every two weeks but for ten years, you’re going to get brand, reach, exposure, lots of incoming leads and business and get very well known within your niche.
People want to know a bit about you on a personal level, behind the curtain. They don’t care what you know till you know that they care. #real
It’s nice to have variety, but you need to remain consistent with your brand.
When you’re starting out, you’ll benefit from the algorithms and the reach and you’ll also be accessible to your fans and customers. Be accessible and engage!
I try not to criticise anybody, if I’m worried about how I’ll come across then I’ll ask a question rather than make a statement. Pick things you believe in.
Have your line which you’ll go to, but won’t cross.
Mark Homer has started a petition to scrap tax on interest, nearly 20,000 signatures. Getting taxed on debt!
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
https://robmoore.com/
bit.ly/Robsupporter
https://robmoore.com/podbooks
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com