An enlightening and inspiring episode where Rob speaks to Rafe, an expert in marketing, including working for Coca Cola and Disney! They talk all things marketing, branding and delve into some of Rafe’s key learnings over his impressive marketing career. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com KEY TAKEAWAYS Branding is what you want to stand for as a company for the longer term. The best form of marketing is when a customer experiences something and just can’t wait to tell everyone else about it. Rafe found working at larger companies taught him a lot about what not to do, this was just as valuable as the things he learnt to do whilst working there. Larger companies have a unique challenge in that many people are doing jobs, not realising what they do each day feeds into the customer, not realising the impact and the difference they can make. Building and instilling a great vision can really help with this, ensuring every employee truly understands what the companies aim is and how they fit into it. Toxic people in companies can destroy morale and will end up coming back to bite you. No matter how well they perform, you need to remove them as soon as you can. Marketing has changed considerably and quickly over the past two decades. Marketing has gone from more ‘blanket’ approaches with little tracking to being able to be ultra-specific and precise and being very measurable. BEST MOMENTS “Branding is the longer-term thing you want to stand for in your business” “Get rid of toxic people” “Top performers can often suppress others” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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