In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.=================================================Best Moments:(01:46) Win-back campaigns should start much earlier than one year of inactivity(02:11) 70% of people who haven't engaged with emails after 60 days never will again(03:00) 30-day win-back strategy: value-driven special content(03:57) 60-day win-back strategy: create FOMO with mistake messaging(04:33) 90-day win-back strategy: confirmation status emails(05:41) 120-day win-back strategy: go nuclear with timing and sender changes(06:17) Sponsor segment: Emma from Marigold email platform(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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