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Do This, NOT That: Marketing Tips with Jay Schwedelson

Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules and the Gift Bag Debate 🎁 | Ep. 442

05 Nov 2025

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Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.ㅤBest Moments:(01:32) Calendar content is the simplest year-end boost for signups and downloads.(02:10) From Nov 1 to Jan 15, calendars outperform by 300 percent in B2B, 200 percent in consumer, and 160 percent in nonprofit.(03:06) Make an industry event calendar and spotlight your webinars and launches inside it.(04:02) For consumer brands, ship a 2026 daily habit or wellness calendar people will actually print.(04:46) Nonprofits win with a 12 month impact and participation calendar that nudges giving and volunteering.(06:18) Regifting is fine if the gift is good, and anyone shaming you for reusing a gift bag needs to relax.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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