In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.=================================================================Best Moments:(01:21) Dave from Rochester asks about email preheaders and their importance(01:56) What preheaders are and why they’re valuable real estate(03:15) The three magic words for preheaders: AND, BUT, PLUS(04:41) Emojis in preheaders—the “bookend emoji” trick(05:57) Testing emails with no preheader for visual differentiation(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference(08:08) Behind-the-scenes look at the celebrity selection process(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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