In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.=================================================================Best Moments:(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing(03:13) Email open rates expected to drop 2-3% each week as election approaches(03:44) Newsletter click-through rates could drop 25% one month before election(05:48) Need to examine where online ads are running to avoid adjacency to divisive content(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related