In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs(02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab(03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters(04:11) Emails from individuals and non-promotional content will likely go to the primary tab(04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base(09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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