In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships(06:54) The impact of handwritten letters in creating memorable, personal connections with clients(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

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