In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.=================================================================Best Moments:(00:49)Kristen's role at RingCentral and her journey in the event tech industry(04:31) Explore how journey mapping can provide deeper insights into attendee behavior(07:46) Diving into more granular data for better event outcomes(09:22) Why seamless integrations in event technology platforms are critical(12:39) Kristen shares her predictions on where event tech is headed(14:57) Challenges and opportunities in creating lasting event communities(16:17) A personal glimpse into Kristen's background in singing and performances=================================================================Guest Bio:Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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