In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.=================================================================Best Moments:(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion(02:06) NASA's initiative to recruit 50 social media influencers(03:08) Halloween marketing strategies and effective emojis for subject lines(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez(07:20) Promotion of GuruConference, a free virtual email marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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