In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.=================================================================Best Moments:(00:40) Introduction to the special marketing opportunities in Q4(01:53) Statistics on B2B content engagement during October-December(03:45) Effective B2B offers for the end of the year(05:26) Consumer-focused marketing strategies for Q4(07:07) Discussion of the "New Year, New You" content offer(08:12) Introduction of the Marigold Brand Rankings Report(09:36) "Since You Didn't Ask" segment discussing popular TV shows=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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