In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.=================================================================Best Moments:(00:40) Introduction to the "My Path" series focusing on career journeys(02:04) Zachary's path to his current role in social media(09:01) What to look for when hiring for social media positions(12:20) The importance of passion for the subject matter in social media roles(15:17) The relationship between marketing and PR in social media(17:23) Balancing personal life and professional expectations in sports=================================================================Guest Bio:Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.Zach's LinkedIn: https://www.linkedin.com/in/zacharygalia/Pittsburg Pirates: https://www.instagram.com/pittsburghpirates/?hl=en=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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