In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.Main discussion points:- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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