In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.=================================================================Best Moments:(00:58) Introduction to Limelight and David Walsh's background(02:01) David's journey to becoming an entrepreneur(05:59) Explanation of social selling and its importance(08:19) Types of content that lead to pipeline in social selling(10:57) The importance of vulnerable content in building trust(14:28) Tips for growing a LinkedIn following(17:40) The power of consistency in content creation(19:25) How to get involved with Limelight=================================================================Guest Bio:David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

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