In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names.Main Discussion Points:- The “from name” is what shows up for the recipient, while the email address remains the same. You can customize it on any email platform.- Including your offer in the from name (e.g. “Acme 20% Off”) boosts open rates 25%+ over just having your brand name.- “Person from Brand” (e.g. “Jen from Acme”) improves open rates 20% over just the brand name.- Testing different from names allows you to send more emails without seeming repetitive.- Apple sends 5-6 emails in a day by using different from names for each product/service.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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